Tanya Kostiw

It’s one of the most wonderful times of the year for retailers – and no, it’s not quite Christmas yet. Back-to-school plans are about to kick off at major Canadian retailers, so strategy caught up with some of the big players to delve into their game plans. With Target, Walmart and Staples all offering price match guarantees and touting their depth of assortment, read on to learn about how they’re aiming to differentiate themselves and win over today’s back-to-school shopper.

http://strategyonline.ca/2014/07/22/the-back-to-school-battle-is-on/